Strategy

I was so surprised by the question that it took me several seconds to even respond. My client sat across the desk. He’d been in marketing for more than a decade and his firm had experienced some real success. Now, though, he was facing one of the most difficult growth barriers for a business owner to overcome. We call it mid-life crisis. You can tell a business is in mid-life crisis when they have already achieved success; they continue to do the things that made them s

What if your employees—not your logo, colors, and tagline—are the most important parts of your brand? What if every employee functions as a brand ambassador, intentionally or not? What if they represent your brand to everyone who knows where they work, not just customers, but friends, family, neighbors, and acquaintances? If Gallup is right and only 21% of employees are engaged in their work, that means almost 80% are poor brand ambassadors. That can’t be good for business. B