Strategy

What if your employees—not your logo, colors, and tagline—are the most important parts of your brand? What if every employee functions as a brand ambassador, intentionally or not? What if they represent your brand to everyone who knows where they work, not just customers, but friends, family, neighbors, and acquaintances? If Gallup is right and only 21% of employees are engaged in their work, that means almost 80% are poor brand ambassadors. That can’t be good for business. B

Sometime "good enough" is, well ... good enough. Other times it isn't "good enough" until it's as close to perfect as possible. The challenge is to discern which "good enough" is needed for the particular project you're working on now. What's on your plate that might really just need to be "good enough?" What are you working on that truly needs to be as close to perfect as possible? How will you tell the difference?