Surprising Brand Ambassadors

What if your employees—not your logo, colors, and tagline—are the most important parts of your brand? What if every employee functions as a brand ambassador, intentionally or not?

What if they represent your brand to everyone who knows where they work, not just customers, but friends, family, neighbors, and acquaintances? If Gallup is right and only 21% of employees are engaged in their work, that means almost 80% are poor brand ambassadors. That can’t be good for business. But we can do something about it.