Yes, preparation is important. So are logistics, sales, marketing, quality control, and so on. But fewer and fewer businesses are able to win through businesses basics. The market expects us to be high quality, to support our products, and to keep our promises. Those factors are simply the price of admission.
Moving forward it will take something creative, something remarkable, something worth talking about for your businesses to rise above the competition.
So, how are you fostering imagination in your company?